Spencer Stead

Branding & Visual Identity

Two Brothers Baking seeks to provide the baking essentials to the up-and-coming at-home amateur baker. Inspired by the foundational ingredients of baking, the design focuses on the creation and repetition of design elements to emulate the use of basic ingredients as well as the skills gained through repetitious practice.

Sketches

The fledgling idea of this baking company drastically changed early in the design process once the target market had been discovered. Personable letterforms shifted into a final letter mark that conveys the essence of the brand.